The Greatest Marketing Man

Im glad that I and my kid got a chance to be invited to see what the PMA's NMC where as they'll serve you the best of the rest with the theme from the Greatest Showman. Where as

perfect opportunity to network with various stakeholder groups in the marketing ecosystem.

Finally, participants are expected to feel refreshed and motivated to do their job after the 

conference, as the musical execution in nature will ensure that each participant will be highly 

engaged and involved in the entire conference. 

Conference Format

Morning Sessions will be plenary sessions where we get top caliber regional speakers talking 

about their experience. The non-executive chairman of Air Asia X Dato Tan Sri Radifah Aziz will 

share her experience in marketing a low cost airline. Filipino mix martial artist champion 

Brandon Vera will share his journey from being an injured army man to become an MMA 

champion, and how he is now one of the marketing faces of One Fighting Championship. Flying 

in from the US just for this conference, Salesforce marketing director Andrew Antal will share 

how marketing needs to talk to customers on a one-on-one level, and how the right use of CRM 

tools and social media to engage consumers on a personal level. George Yang on the other side, 

will provide how he started McDonalds in the Philippines, and how he grew a global brand in 

the local setting. 

Afternoon sessions will be breakout sessions, featuring eight tracks for participants to choose 

from: Branding, CRM and Loyalty, Digital, Creative and Design, Media, Data and ResearchSales 

and Distribution, and Entrepreneurship. This allows participants to choose their given field of 

marketing interest and specialization, and also gives them an opportunity to interact with the 

experts.