Im glad that I and my kid got a chance to be invited to see what the PMA's NMC where as they'll serve you the best of the rest with the theme from the Greatest Showman. Where as
perfect opportunity to network with various stakeholder groups in the marketing ecosystem.
Finally, participants are expected to feel refreshed and motivated to do their job after the
conference, as the musical execution in nature will ensure that each participant will be highly
engaged and involved in the entire conference.
Conference Format
Morning Sessions will be plenary sessions where we get top caliber regional speakers talking
about their experience. The non-executive chairman of Air Asia X Dato Tan Sri Radifah Aziz will
share her experience in marketing a low cost airline. Filipino mix martial artist champion
Brandon Vera will share his journey from being an injured army man to become an MMA
champion, and how he is now one of the marketing faces of One Fighting Championship. Flying
in from the US just for this conference, Salesforce marketing director Andrew Antal will share
how marketing needs to talk to customers on a one-on-one level, and how the right use of CRM
tools and social media to engage consumers on a personal level. George Yang on the other side,
will provide how he started McDonalds in the Philippines, and how he grew a global brand in
the local setting.
Afternoon sessions will be breakout sessions, featuring eight tracks for participants to choose
from: Branding, CRM and Loyalty, Digital, Creative and Design, Media, Data and ResearchSales
and Distribution, and Entrepreneurship. This allows participants to choose their given field of
marketing interest and specialization, and also gives them an opportunity to interact with the
experts.
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